Cygnet Court - Spalding
About the client: The Longhurst Group Ltd is the parent company of a dynamic group of housing service companies. They provide approximately 15,000 homes for rent and sale, and a wide range of housing services. With a team consisting of well over 1,000 staff that are experienced, professional and pride themselves on providing a caring, thoughtful service.
Design requirements: The focus of the project was to design a brochure for a luxury new development of shared ownership apartments and houses located in the heart of Spalding in Lincolnshire. The developments location close to the river inspired the name Cygnet Court, with this the requirement was to design an logo to help give the development its own identity.
Creative response: Looking to incorporate some of the branding guidelines of Longhurst Homes, the use of strong colour was incorporated with a crisp white border to the pages. A style was put into place that has the flexibility to adapt and evolve for further developments in the near future. A strong bold strapline was included to help drum home the benefits of shared ownership properties, these quotes which vary throughout the promotional campaign are included to increase awareness and promote thought and opinion about the comments that are presented.
Printed collateral: The brochure itself has been printed on a gloss stock with a 4 page insert which was printed on a semi-transparent paper to really help emphasise the center spread. This sharp contrast in stock helps to give the brochure a fresh an exciting feel as you read through it.
Moving forward: With the development complete and the homes and apartments available for purchase, we are currently improving awareness of the development with exclusive advertising in the local press.
Client Comment
"Dan has produced some excellent creative work for Longhurst Group. From concept, to design and completion, he has been inspiring as well as patient and reliable! The promotional items he has produced have been of a high standard and delivered on time. They have also been well received internally by staff and board members; as well as externally; helping to deliver the leads we need to sell our apartments."
Tracy Higgins, Marketing Manager, Longhurst Group
