Moats Way Equestrian
About the client: Moats Way Equestrian is a purpose built training and livery yard. Situated in eighty acres of arable and grazing land at a distance from main roads, making it a safe, quiet and secure environment for horses and training.
Design requirements: As a new business start-up a flexible identity needed to be created to make the business look friendly, professional and approachable.
Creative response: The first call of action was to research existing equestrian business to gain an understanding of the look that the majority of Moats Way Equestrians competitors are using. This then allowed me to design an identity that is different from what is currently in the market and ensuring that it will stand out. A series of logos where then presented and through some close discussion with the client a logo was selected and finely tuned. This was then suppled with a small guideline booklet outlining the use of the logo and all relevant information that the client will need to implement their brand in the future.
Client Testimonial
"We loved all your ideas and I have spent much time deliberating and showing them to different people and a range of ages. Everyone has been impressed and thought they were all great!"
Claire Dodson, Moats Way Equestrian
